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InstaCash Insights
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By now, almost everyone is well aware that the weight loss and fitness niche is ridiculously profitable. However, because it’s so profitable, it’s VERY hard to get into because the competition is brutally high. However, we like to look at things a little differently here at ICKY Headquarters, and in doing so, we found a HUGE sub niche in the weight loss and fitness market that is not being served at all!
What is this mystery weight loss niche?
Well, its weight loss and fitness…for KIDS!
Unfortunately, obesity in children is growing at epidemic rates here in the US. Because of this, parents are continually being reminded by doctors and the media of all the possible health concerns that may await their child unless they take action.
Desperate parents are searching the internet in droves looking for solutions on how they can protect their children. Whether its workout DVDs, fitness games, or just creative food solutions, they are BEGGING for recommendations on tools that will help them.
Yet, when you’re marketing to parents about something that will affect their children’s well being, you need to be very intentional when it comes to how approach them. Their emotions are running high, and if you can empathize with their feelings, they won’t even think twice about taking you up on your suggestions.
So how can you emphasize with these parents? Read below to find out…
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InstaCash Insights
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In almost all cases, it’s actually the mother who is the one looking information on how to help her child. While weight loss is a concern, her primary focus is to find out what she can do to stop any FUTURE weight gain.
These mothers are battling not only fear for their children’s health, but also their own guilt and feelings of inadequacy for not being able to help their child themselves. They are well aware of the seriousness of the situation, and are reaching out because everything they’ve tried or thought of hasn’t fixed the situation. “Preaching” to these mothers by telling them everything they’re not doing (or worse, that what that what they ARE doing is wrong) will have them clicking away from your site in a blink of an eye.
Instead, encourage them for being concerned enough to look for solutions. You don’t need to be a doctor, a health guru, or create a detailed fitness plan in order to solve their problem, but rather focus on offering HOPE! Recommend products or services that offer the POSSIBILITY of a solution. Mom’s will be leery of false promises and are wise enough to not believe in miracle cures – giving them the hope that there is something out there that MAY work will boost your credibility in their eyes.
As for what solutions to suggest, your possibilities are nearly endless. You could promote affiliate offers of anything from Kids Fitness DVDs, the Wii Fit gaming console, books on how to add healthy foods to their kids diet (The Sneaky Chef is a great option), and more. Here are a few places we’d recommend looking at first…
Amazon:
https://affiliate-program.amazon.com/
The Youth Fitness Solution (eBook via Clickbank):
http://iycaaffiliates.com/?page_id=3
As Seen on TV (for the popular Shaun Ts Kids Fit Club DVD):
http://www.google.com/affiliatenetwork/ntn.html?advid=340365
Hope this helps!
Rooting for you,
Travis, Ben and the Icky Team
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