The SEO landscape has gone through a ton of changes this past year.

If you haven’t been following these changes closely, you may have been one of the many people that woke up to their sites disappearing before their eyes!

…along with all the income that came with it!

In this article, we’re going to cover 3 critical things you need to know to weather the storm and stay on top of the search engines!

1. The Penguin Era

As you may remember, in April 2012 Google rolled out the Penguin update. Anyone who was involved in any of the following ended up being penalized:

• Link exchanges
• Cloaking
• Building a backlink profile largely consisting of unrelated links
• Keyword stuffing
• Duplicate content

This was a pretty dark time for a lot of internet marketers using SEO, many forums were filled with countless threads from people who had lost their traffic and income overnight!

In fact, even I had a major site take a hit from this update!

2. Google is going Social

Some people are beginning to worry that building backlinks is no longer beneficial…or even harmful for their sites.

As of right now, I still believe that building quality backlinks is important.

However, simply building a ton of backlinks to your site won’t cut it anymore.

There are now several new ranking factors you also need to be aware of. Many of them have to do with social media.

Here are the some things you need to start incorporating into your SEO campaigns.

• Facebook comments
• Twitter tweets
• Relevant backlinks
• Facebook shares
• Links directly from Facebook
• A healthy percentage of no follow backlinks
• Having your keyword in the domain name
• A healthy percentage of backlinks with your keyword as the anchor text
• Stopword backlinks

Facebook has now become a major “go to” source for information, and Google has taken note of this.

The social media giant has even released a new feature called “Graph Search” that allows people to find information based on what their friends like.

This is just more evidence that we need to start taking social media more seriously.

If your website doesn’t have any likes, it won’t be popping up on Facebook.

3. Google Authorship

Google has a new feature that allows people to brand their content by adding a “rel=author” tag on their posts. To take advantage of this, you are required to have a Google + page.

Some SEO experts are claiming to receive a significant boost in the SERPs after implementing this feature.

Even though the jury may still be out in regards to how effective this may be, it is definitely something worth doing considering it doesn’t take much time at all to set up.

Who knows…there’s a chance it may be the extra little boost you need to outrank your competition!

Even though the SEO game has changed dramatically recently, it is still one of the best ways to drive targeted free traffic to your websites. Follow the guidelines mentioned above and you’ll be miles ahead of the competition!

Combine that with a STARVING niche, and you’ve got the perfect recipe for success online! That’s actually exactly what we give you with our Instacash Keywords membership. Not already a member?

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Are you using video marketing as part of your traffic strategy?

I hope so!

If not, you are seriously missing out on one of the most under-rated quality traffic sources on the internet!

However, in order to get results from video marketing…you need to know how to properly optimize your videos so that folks can actually find them.

In this article, we are going to give you some quick simple guidelines to make the most of your video marketing efforts.

1. Keywords

Just like you would optimize an article or blog post to show up in the search engines, you should do the same to your Youtube videos.

First, pick a keyword you’d like to optimize your video for…and make sure it appears in the following:

• File name: The actual file name for your video should be keyword targeted. For example, if we were targeting the phrase “make money online”…you’d want your file name to be makemoneyonline.avi.
• Title: Continuing with the “Make money online” example…the title of your video should be something like “Make Money Online Without A Website”.
• Tags: Don’t go too crazy keyword stuffing here…but you definitely want to include your main keyword phrase and a few related LSI keywords.

2. Make Sure Your Title Grabs People’s Attention

Just because we want our video title to be SEO friendly…doesn’t mean we should forget that people are going to be reading it.

Even if your video manages to rank in the search engines, it’ll all be for nothing if your video title fails at pulling in viewers!

3. Video Description

Don’t skip this! People often read the video description before deciding whether or not they want to watch a video. Put some effort into making it interesting.

Also, this is another great opportunity to include your targeted keyword!

4. Piggy-Back Off of Other Popular Videos

One of the best ways to quickly get some traffic to your new video is to comment on other related videos that have a lot of views.

This is similar to commenting on other blogs in order to drive some traffic to your own website.

5. Make Sure You Share

Make sure you enable the setting in Youtube that allows people to share your videos. You’ll be surprised how many people might choose to share your videos or even embed them on their websites.

This is where it really pays off if you put the effort to create good videos!

6. Post Your Videos On Your Blog

Chances are you already have a blog or website, this is one of the best places to post your video!

Not only is this helping your blog by adding some fresh content to it, but you’ll also be able to get some extra traffic to your videos!

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Guest blogging is an old-school method of generating traffic and backlinks.

But don’t let the fact that it is “old school” fool you!

This still remains one of the most powerful ways to quickly get quality traffic and backlinks to your site.

Not only that, but if you are guest blogging on the right blogs…you can quickly position yourself as a major authority in your niche!

So how do you go about writing your first guest post?

In this article, I’ll walk you through the process!

1. ) Select Blogs With An Audience Compatible With Your Niche.

This is the most critical step when it comes to guest blogging.

You need to target sites that are compatible with the content you have to offer.

This doesn’t necessarily mean the site owners you approach have to be in the EXACT same niche as you…but you need to have a similar audience.

For example,
If you were promoting Travis’ Girl Gets Ring product, a dating site with a large female audience would be a great match.

An obvious mismatch would be a site targeted specifically at men trying to pick up women.

2. ) Analyze The Blog You Plan On Posting On

When you begin approaching site owners, you’ll want to have an idea of how you are going to provide value to their readers.

The best way to do this is to study the blog you would like to guest post on and see what type of topics its readers respond best to.

Be on the look out for posts with a lot of comments. It’s also a good sign if the post has shares on Facebook, Twitter, Google +, etc.

3. ) Make Sure You Are Submitting Quality Content.

Alright, so you’ve contacted some site owners and now you have someone interested in accepting a guest post from you. This is not the time to rewrite some PLR, or outsource an article to a cheap writer for $2.

Your reputation is on the line here…and you want to make sure you are submitting your best work.

If it’s not something you’d feel comfortable posting on your own site, chances are it’s not going to fly with the owner of the site you are submitting your guest post to.

Make sure your writing is professional with no grammatical errors or misspellings.

Also, avoid boring generic articles that you would typically find on article directories.

If you choose to outsource your guest post, make sure you are paying a high quality writer that can produce content with a unique voice.

Do not include any affiliate links or links to your site within the body of your article without getting approval from the site owner. Most site owners will allow you to include an “author bio box”, at the end of your article. This is where you will typically include a link back to your site.

4.) Now It’s Time To Submit

After you have proofread your article and made sure it falls in line with all the requirements of the site owner…you can submit your article and wait for approval!

Some site owners may get back to you right away and let you know whether it has been approved or rejected…but sometimes you may have to give them a couple days.

If you don’t hear back anyone within 48 hours, go ahead and send them a follow up email politely asking if they’ve had a chance to review it.

Once your article has been approved, ask for a link to the live post and make sure the link back to your site works and has been posted correctly.

When it comes to guest posting, it’s important to be consistent and continually seek out new sites to guest post on. Have realistic expectations, and understand that this is a numbers game!

Don’t stop at 1 guest post and wait for floods of traffic to start coming in…keep going and make a goal to get 5,10,20, or even more posts out there!

Now that you are ready to start guest posting and increase your expose online…all you need are some STARVING CROWD NICHES to start targeting.

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When you are trying to build an affiliate marketing business with free traffic methods, a large part of your success will come from being able to consistently generate new content for your niche.

Not only do you need lots of great content for your blog, but you’ll also need to crank out even more content on a regular basis for things like article marketing, backlinking, free giveaways, etc.

If you aren’t outsourcing your content, this obviously requires a lot of writing!

And if you’re like me and many others that suffer from the dreaded condition called “Writer’s Block”, writing a single article can take hours!

This can clearly have a HUGE effect on your overall productivity, and prevent you from moving forward and earning that money we’re all chasing!

Here are a few simple tips that I’ve started using to help me overcome writer’s block and crank out quality content on demand.

1. Distraction Free Writing Applications

These days when I’m writing out an email to my list, a blog post, or any other type of content…I always use the basic Text Edit (Mac) program on my computer.

For PC users who aren’t familiar with this program, it’s basically the equivalent of Notepad or Wordpad on Windows.

Doing this allows me to just write without worrying about formatting, editing, or anything else that might distract me and interrupt my “writing flow”.

Once you start writing, the worst thing you can do is stop! Keep writing and don’t stop for anything…not for typos…bathroom breaks…email…NOTHING!

After I’ve gotten my rough draft written out, I just transfer the text to my blog,Microsoft Word, or wherever else the content needs to go and start the editing process.

2. Start With The Absolute Minimum You Are Willing To Do

For me, the hardest part about writing is getting started. Once I get going, the rest of the article comes pretty easily. So if writer’s block has you stuck, or you just aren’t in the mood to write…try just getting a few words out on the screen.

Start with the Title if that’s easier. Or even the very last sentence of the article!

Just chip away at the article bit by bit…and before you know it you’ll decide
to just jump right in and start writing the rest of it.

3. Free Writing

Most people have probably heard about this before, but it really is an effective technique for anyone that needs to write.

Basically, all you do is write about whatever comes to your mind. Don’t second guess yourself or filter it out in anyway…just start typing!

Chances are you are going to end up with a horrible article full of gibberish.

But that is okay! The whole point of this is to take a giant “brain dump”…and if there’s even a paragraph…or even just an idea that you can find in there and use for your article that might be all the inspiration you need to write your real content.

4. Create An Outline

Sometimes creating an outline can help break down your content in more manageable chunks and make the whole task seem less overwhelming.

I like to do this for larger tasks…like writing a free report or a paid product…but it can also be effective for small writing tasks like articles or blog posts.

5. Take A Break And Go For A Walk

At some point, staring at your computer screen begins to do more harm than good. If you find yourself unable to start writing after trying all of the above…
it may be a time to take a break from the computer and reset your mind with some much needed distraction.

What seems to help me the most is taking a quick walk around the block, or I might just head over to the gym to workout and come back to writing later.

Just be sure to bring a notepad with you…you may just end up having the “a ha!” moment you had been looking for this whole time while you are away!

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Were you never good at writing in highschool or college…?

No problem!

You don’t have to have a formal writing education to be an excellent blogger…or even a copywriter for that matter!

Interestingly enough, many famous novelists…and even some of the best copywriters never had a background in formal writing.

And you know what…both types of writers would agree there is a HUGE difference between writing a research paper for high school…and writing content that keeps your reader engaged.

The next time you’re getting ready to crank out an article,blog post, or sales letter…I’d like you to forget everything your English teacher taught you.

Instead, try following these simple guidelines!

Stick To Short Paragraphs

Short paragraphs are easy on the eye… and more inviting to read.

Chances are, if you’ve spent some time in forums…you’ve come across the occasional post that looks like a giant square block of text.

And if you’re like most people….you probably didn’t read the whole post…or any of it for that matter!

Don’t make that mistake. Keep your content broken up in small chunks.

Include a sub-heading for your “topic sentence”… and any paragraphs that follow should be kept at around 3-4 sentences.

Also, bullet points are your friend when writing online…use them whenever it makes sense to!

Keep Your Language Simple

All those fancy vocabulary words you had to memorize in school won’t do you much good online.

The more “mental energy” your readers have to use in order to read your writing…the less effective you will be at keeping them engaged and getting your message across.

The worst thing you can do is cause a reader to stop reading your article because they had to switch over to dictionary.com and look up a word they didn’t understand!

Deliver Your Important Message At The Beginning

People have severe “internet ADD”, and most of the time you only have a few seconds to catch their attention.

Have you discovered an amazing solution to a problem that’s driving your market crazy?

This is the time to let them know about it!

You need to give them a reason to read your article right away, or else you’ll risk losing them forever!

Don’t Jump From One Topic To Another

Your articles or blog posts need to be targeted. Remember, we aren’t writing novels here!

People like their online content in easily digestible portions.

Pick a topic…and drill down on it.

Not only is this more manageable for your readers, it also makes things easier for SEO.

Now that you know how to write for an online audience, all you need is a STARVING CROWD to market to.

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There’s a HUGE difference between a blog people skim through once, and a blog with a loyal following of regular readers.

Without a doubt, the blog owner with a loyal audience has a much more valuable asset… and he can leverage it to build a sustainable business that continues to grow over time.

Think about it…the same principle apply to the offline world!

Would you rather own a restaurant where people only stop by once and never return to eat again?

Or would you like to own a restaurant with several repeat customers that love your food so much…not only do they continue to come back like clock-work…they tell all their friends about your food… and bring in EVEN MORE business for you?

The choice is simple!

So how can you make your blog so irresistible…people can’t help but continue to come back for more?

Stand Out From The Crowd

Instead of cranking our generic content that your readers have most likely already seen before, spend a little extra time and effort to make your content really something special.

It doesn’t always have to be something completely original, sometimes just the way it is presented can make a big difference.

For example, if you notice that your competition mostly just publishes articles on their blog…you could stand out by posting video blog posts.

If everyone is writing the same hyped up reviews on a popular product….publish something a little controversial!

Engage Your Readers

Blogs that allow readers to participate in the conversation are more fun. Ask your readers questions and encourage them to comment on your posts.

Also, be sure to reply to comments once in awhile so that people know there’s a real person behind the content!

Create a Content Trail

Experienced bloggers will often inter-link their content to encourage readers to go deeper through their blog.

You do this by simply linking to related posts throughout or at the end of each blog post.

This can be beneficial from an SEO perspective as well.

Make sure you are utilizing your side bar to highlight important posts and categories. Your site should be easy to explore and navigate through.

Keep Publishing New Content Regularly

This can be hard if you have several blogs in different niches. But if you have a blog that is a winner and earning money…you owe it to yourself to keep it updated so that it continues to grow.

You might even want to consider accepting guest posts occasionally to switch things up and bring in some fresh content for your readers.

Create a Brand People Can Identify You With

While I don’t think this is something you need to worry too much about in the early stages…at some point you’ll want to consider investing in the design of your blog to make it stand out more.

You don’t need to get caught up in making it too fancy…just something to help readers identify your site with YOU.

Something as simple as switching to a premium theme, and having a custom logo designed can have a large effect on establishing yourself as an authority in your niche.

Now this blog post wouldn’t be complete if I didn’t practice what I just preached…

So what do you think? Let me know in the comments below! ; )

P.S

Now that you know how to create a blog so addicting, people can’t help but come back for more…all you need is a starving crowd to market to.

We can help!

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What makes a great online marketer?

A. Is it being able to generate good content?
B. An SEO Expert?
C. A Social Media Rockstar?
D. An Analytical genius?
E. All Of The Above
F. None of The Above.

If you answered F…then congratulations… you are WAY ahead of the game. ; )

Now don’t get me wrong…being proficient in all of these different areas is great. These are all things that are worth studying and getting good at.

However, there is one special skill every marketer needs to develop in order to become effective at his or her craft.

That one thing is simply being able to identify and connect with…”You”.

Yes, “You”.

Every successful sales letter ever written is constructed in a way that speaks to “You”, and every successful marketing campaign is centered on “You”.

Now just to be clear, when I say “You”…I don’t really mean YOU….I’m talking about the person on the receiving end of your marketing.

Think of “You” as the customer you need to connect with…and what everything you are trying to accomplish online revolves around.

This might seem like common sense, but it’s a priceless lesson worth repeating.

Chances are if your content contains the word “I” more than “You”…you’re not focusing on the customer enough!

Just look at some of the big corporate websites out there….and you’ll see some of the largest companies making this critical mistake!

It’s not uncommon to see business owners waste their entire website with content meant to try and convince customers about how great their company is.

Effective online marketers know that every visitor to their website is not there to learn about “I” or “We”. This visitor is dealing with a problem, and that problem has led him to seek out a solution…which is where you come in to the picture!

Tips You Can Use To Start Marketing To “You” More Effectively

1. Create An Avatar Of Your Customer: Frank Kern talks about this often in his internet marketing courses, and it’s a very good routine to start practicing.
Before you build a website, write an article, or do anything else…take some time and paint a picture in your mind of what your typical customer is like.

Is it a man or woman?

Is the customer in his 20s,30s, or 40s?

What is his income like?

Spend some time doing research and get as specific as you can until you have a clear image of him or her.

2. Uncover The Pleasure And the Pain: Tony Robbins often talks about how people will do pretty much ANYTHING to avoid pain and increase pleasure. This holds true in the world of marketing as well.

Brainstorm on the reasons that would motivate your customer to purchase your product. What pain is he trying to avoid? Or what pleasure is he trying to gain?

3. Personalize your message: Take note of any “insider language” your customer might use while you are doing your research. Chances are you’ll pick up on a lot of this if you spend some time going through forums in your niche.

You’ll want to become familiar with any slang or “code words” your customer uses so that you can include them in your marketing. Just make sure you are
using them correctly or it could end up back-firing on you!

If you ever find yourself getting lost or frustrated with your online efforts just remember….the goal is to connect with your audience and meet their needs!

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Do you practice black-hat SEO? Chances are if you use any sort of link building automation tools…you could arguably be considered in the realm of black-hat marketing…or what some folks like to consider “grey-hat”.

While there are certainly ways to use these tools ethically and effectively, the sad truth is Google does not like any form of “backlink manipulation”…and he won’t hesitate to knock your site off the face of the internet if he catches you doing it!

Now don’t get me wrong…I’m not saying that you shouldn’t backlink your site or
Use tools to speed things up a bit. In fact, I backlink pretty much all of my sites with software or outsource the process.

However, it is important to understand the risk you are taking in order to achieve quicker search engine rankings.

While you might be able to get on page 1 much faster with aggressive backlinking…all it takes is one Google update and your site (along with the income that comes with it) could disappear overnight!

In fact, I had a site earning around $1,000.00 a month that got knocked off the 1st page of Google because of some bad backlinks…and I STILL haven’t been able to bring it back up!

So how can we use SEO to gain free search engine traffic without worrying about our rankings dropping?

While there is no way to guarantee your sites never drop, you can do a lot to influence your rankings in a positive way by getting more “natural links”.

There’s no doubt that blog comments,profile links,press releases, blog posts, etc. are effective types of backlinks.

But if Google finds that your site’s backlink profile consists of 100% unnatural looking links…there is a good chance that you could get penalized.

And with the way Google has been updating their algorithm…some would say it’s only a matter of time before Google catches on!

My best advice would be to focus on quality over quantity.

For example, if you decide to use an article submission software…make sure your articles are actually interesting and provide value.

Even if it takes you a lot longer to write, spin, and submit them…in the long run you’ll be a lot better off than submitting hundreds of articles that just consist of spun gibberish!

A lot of times if your articles are actually good… and cause people to actually read them, they will end of becoming another source of traffic to your websites!

Want a 100% safe method for generating backlinks that will pretty much NEVER back-fire?

Start creating link bait!

If you aren’t already familiar with this term, link bait basically means creating something interesting or valuable that causes people to start linking to your site.

The best part is…these links are 100% natural and this is exactly the type of backlinks Google wants to see a site getting!

What types of link bait can you create?

It’s actually a lot easier than it sounds!

Some examples of good potential link baits include:

*Youtube video
*Polls
*Quizzes
*Free Ebooks
*A controversial article or review.

These are just a few ideas off the top of my head…there’s a ton of other options out there if you get a little creative!

Now in most cases…getting backlinks this way Is going to take longer than slamming your site with 1,000 profile links.

On the other hand, your rankings are going to be more stable and will most likely continue to climb and improve.

Unlike the site full of spammy backlinks that might outrank you today…but ends up getting sandboxed tomorrow!

So before you start any backlinking on a new site…ask yourself:

Am I looking to build a long-term sustainable business with this site?

Or am I just trying to make some quick bucks and milk as much money as I can out of this thing while it lasts?

There’s nothing really wrong with either of these answers.

It all depends on your goal for that particular site. Once you know what you are trying to achieve, you can choose your backlinking strategy accordingly.

Just know…sometimes slow and steady really does win the race. : )

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The art of writing persuasively is essential, if you want to market anything online.

It doesn’t matter if you are promoting affiliate products or your own products…

Utilizing a little behavior psychology in your content can go a long way in maximizing the traffic you’re getting from your campaigns.

The next time you’re at the keyboard and trying to crank out an article for your blog, or writing some copy for a landing page… keep these simple copywriting tips in mind.

1. Tap Into Strong Emotions

If you want to write powerful content that gets your readers’ attention…you need to understand how to literally grab ahold of their deepest desires or frustrations…and drag them up to the surface!

The sharpest marketers understand their audience more than their audience understands themselves! A lot of times you can tap into powerful emotions they may not even be aware of.

For example, if you are selling a bottle of Grey Goose…trying to convince them to buy based on the taste wouldn’t really be the most effective approach.

Instead, you’d want to tap into their emotions by triggering memories of exciting nights out with friends, while sipping on that smooth silky vodka!

2. Sell VALUE not savings.

Discounts and savings can be icing on the cake…but it’s not what is going to make them “bite”!

Instead, focus on what makes your product valuable to your reader. What problems will it help them solve?

For example, nobody really NEEDS an article submission software…technically everything this type of tool will do can be done manually. However, it is a desirable product to people who do SEO because it can help save them TIME and achieve rankings FASTER.

That is the true value of this type of product…and what their sales messages typically emphasize.

3. Address Concerns Head On

Far too many marketers run away from concerns instead of addressing
them head on.

This is a HUGE mistake, because addressing concerns in your content will
drastically enhance the power of your sales message!

Instead of hyping up your offer and trying to convince your readers that it is infallible…take some time to think about what common concerns they may have and address them with facts or evidence to put them at ease.

4. Use Stories to Lure Your Readers In

Everyone likes a good story right? Whether or not that may be true…I think its safe to say that most people would rather read a good story than a sales letter.

Now I’m not saying you should ditch your sales letter for a novel…but you can use stories to present your sales message “under the radar” and increase your ability to hold their attention.

The key to doing this effectively is to use detailed imagery to transport your readers into “your world”. Also, creating “suspense” in your story is another trick you have at your disposal. Not being able to finish things when our attention has already been grabbed just drives us nuts!

By incorporating these 4 copywriting tips into your campaigns, you’ll be able to drastically improve conversions and squeeze out more sales out of your traffic.

Now all there’s left to do is start finding “Starving crowds” to put these tips into practice. How about we give you 7 starving crowd niches…each with a list of keywords to get you started?

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As internet marketers, it’s very easy to get caught up with trying to write content for Google… instead of for actual people.

While creating SEO friendly websites and content is still important…it’s pointless if NOBODY wants to even read your articles because it’s nothing but keyword stuffed gibberish!

Now I know that might sound a bit harsh…but I don’t think it’s an unfair assessment of what a lot of affiliate sites consist of. Can you remember the last time you used the internet to actually research something you were interested in as a CONSUMER…?

Chances are it didn’t take you long to distinguish between the thin affiliate sites that just slapped together a bunch of generic content, and genuine sites that actually made an effort to provide their readers with useful…or at least interesting information.

Take the bodybuilding niche for example…

Let’s compare these 2 sites:

1. http://www.jcdfitness.com/

2. http://www.howtobuildmuscleandlosefat.org/how-to-build-muscle-fast-for-men/

If you were looking to gain muscle…which blog would you be more interested in reading?

Which blog owner would you be more inclined to listen to and spend money with…?

I know I would personally be more interested in reading about what jcdfitness.com has to say about building muscle!

The difference is the owner of jcdfitness.com has positioned himself as an authority on the topic of bodybuilding. While having a fancier looking blog and posting a picture that proves he actually lifts definitely helps…the REAL REASON why this site is so successful is because JC Deen actually makes an effort to publish quality content.

Instead of putting out the same old generic advice that everyone seems to write about…JC actually takes his own position on bodybuilding and writes with his own unique opinions.

So how can YOU create great content for your readers if you’re not an expert on the subject?

The answer is to spend more time and effort researching your niche. The first thing you’ll want to research is what specific problems your targeted audience is having.

You can do this by looking through authority blogs or forums and taking notes on which posts are generating the most amount of comments.

Once you’ve figured that out, look at the content within those posts and see if you can put your own unique spin on it.

The most important thing is to develop your own “blogging voice”. This basically means writing in a way that makes it easy for your visitors to identify YOU as the author.

The information doesn’t necessarily always have to be something completely new if it provides value…but the way it is presented can make a HUGE difference.

With Instacash we’ve already saved you tons of time by picking out profitable niches and keywords FOR YOU.

Now you can be miles ahead of the competition by spending that free time preparing quality content your visitors actually want to read!

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