We noticed there were several comments on the last
ICKY blog post in relation to finding potential advertisers
for your ICKY blog.
Let’s say that you have ranked a blog for “buy a learjet” and other
long tail phrases for learjet and you’re getting 100 visitors a month…if it were me I would install
Google Analytics so I could prove that I had the traffic coming in.
So now you have your blog…
You have proof of your traffic…
Time for you to find some advertisers!
Don’t let this scare you…okay?
Here’s the BIG SECRET==> Instead of thinking about this as ‘sales’…think about it as two business
people helping each other.
You’re simply looking for a business person that would love
to have your traffic.
The first thing I would look at is “who is already paying for this traffic”
Here is a list of people saying “I pay for traffic or leads in this niche”
Let’s check this out…I’ll click on one of the leads…
Notice there are several listings from this company on the Aerotrader website.
I would jump on the phone with this company in a New York minute…
because I have something that they want…leads or people interested
in a 3 MILLION dollar purchase.
Just tell them “I have a website that gets XXX visitors a month for several
Learjet buying keywords and I’m wondering if they’d be open to discussing me
sending THEM that traffic?”
Then it should just be an easy CONVERSATION…
“Here’s my blog. Here’s how many visitors I get. Here’s how many I think I
could send you every day. How does that sound to you so far?”
If they are interested…they’ll ask more questions like…
Where will our ad be?
Where do your visitors come from?
and How much?
Remember to stay in an authentic conversation!
I would try to let the advertiser beginning price first.
I might say…
“Frankly, because I am not in the jet business I don’t know
just how valuable these visitors are for you…What level of
monthly investment and exposure do you feel this warrants for you?”
If he/she names a price then go from there. It’s good practice to
not just accept the first offer because PEOPLE want to feel good about
their business deal.
If I like the price…I might say…
“Thank you…That certainly is reasonable, I’d be happy to give you that
price IF you’d be open to staying with me for at least 3 months.”
or…
“Thank you…that certainly is reasonable, I have an idea, why don’t
I make you the only company on my blog for an additional XXX dollars
per month? How do you feel about that?”
If I/you don’t like the price…
Then work with him/her.
You could offer the advertiser “exclusive ad rights” or “non exclusive” depending on their budget.
If you got the feeling it was more about ‘value’ than the investment…you could offer to do a feature
article on THEIR company…If you’re video minded…you could do a video about their company.
Get the idea? You can ADD MAJOR VALUE…pretty easily.
Be flexible.
You are two business people trying to help each other.
Cool?
This is a fun process.
Businesses WANT/NEED more traffic.
YOU have traffic and that’s valuable.
Put your heads together and work together.
As a special treat for you:-)
I put together a list of “buying keywords” for this niche…low on traffic of course but enough
to put several pages for a blog and get a nice steady flow of traffic.
buy learjet
charter learjet
cost of learjet
learjet 31a price
learjet 35 price
learjet 35 sale
learjet 40xr price
learjet 45 cost
learjet 45 price
learjet 45xr price
learjet 60 price
learjet 60 sale
learjet 60xr price
learjet 85 price
learjet buy
learjet charter
learjet charter rates
learjet cost
learjet for sale
learjet pictures
learjet price
learjet prices
learjet pricing
learjet rental
learjet rental prices
learjet sale
learjet sales
new learjet
new learjet prices
price learjet
price of learjet
private learjet
rent a learjet
used learjet
We’d love to see someone follow through and put up an Ad Blog in this or any other niche so
drop us a line at help@instacashkeywords.com and let us know how it’s going.
If this is your fist time to our blog and would like for us to hand pick hot buying niches for you
come and join us at InstaCash Keywords.
Keep up the hard work!
Ben, Travis, and the ICKY Team
This is awesome! I am definitely thinking about taking this idea and running with it. i will be sure to post my progress right here. Thanks for sharing
What a cool idea! I think I will take you up on this!
Thanks!
Cindy
Quality post, dude. This is on some that hustler mentality.
Love the creative thinking here.
Great post there T-bird & Ben – certainly what I will try once I get a bit further up the front page with this tester local site
Hi,
Is there anyway to discover the price they are paying per click on adwords?
This would give you a better idea of what price per lead you would have to beat.
For example if you discover they are paying $4 a click you could charge them $3 a lead, otherwise I don’t see the value for a company that is already on page one of Google in the top 3 PPC ads to buy my traffic.
I get your whole idea though, and it is why I love working online, the sky is literally the limit on what you can do.
Good post!
Scott
Hey Scott,
Good question and sure you could set up a campaign in Adwords to see much it would cost…
If you owned a company that was selling or brokering a 3 million dollar product I think you would see the value in buying any and all leads…especially for a few hundred dollars a month which is peanuts if they even make 1 sale throughout the entire year from the ad on your blog.
Even being the top bidder in an adwords campaign does not guarantee you all the traffic…if it did then it would a tough sale…but we’re talking about a niche with very little traffic to begin with. If it was my company I would want EVERY POSSIBLE LEAD…how you are getting the traffic instead of me would be irrelevant I’d just be happy you were there to sell it to me instead of my competitor.
Thanks for your comment Scott…it was a valuable point and I hope this helped some of our readers.
Ben
Following on from the previous comment, I have a site in the swimming pool niche and I did exactly as you described.
It was a few months ago now but I connected a high ticket pool manufacturer and got a rather heated email back basically saying how dare I steal their traffic and sell it back to them, etc etc. I told them that they couldn’t hope to own all the traffic in the niche anyway and I was trying to make it a win-win situation.
Of course the whole reason I contacted them was because they were coming up in my Adsense ads. In other words they were happy to keep paying for that and competing with 3 other advertisers but not for me to funnel all the traffic to them and cut out the middle man.
It definitely put me off for a while but I should give it a try again I suppose.
Thanks Ben!
This is one reason why i DO NOT put Google Adwords on a site like this. I purchased the needed domain today, based on the provided keyword list, and I will let you know when I have brokered the needed deal for success.
Terry,
I’m really glad you made that comment…sometimes in any business you just run into people like that…they let their ego get the best of them and make a BAD business decision…nothing you can do about that…but you did nothing wrong by offering them traffic they would have not had in the first place.
But I would just get back on the horse and sell the Ad to someone else…I promise most owners will appreciate the chance for more clients!
I know we do:)
Keep up the great work Terry and I’d love to know how it goes.
Thanks,
Ben
This is a good idea, but it is going to take a little initiative to make the call. I get the sense that some Internet marketers are in the business because they like the hands-off nature of it.
Suggestions like this could get us out of our comfort zone, which could very well lead to more income.
Great article and thank you for the script. I am printing this out for safekeeping.
You would think any company would want leads for their product. And at least the smart ones do.
If a company doesn’t want to buy ads from me directly, I then block them from my site inside my adsense control panel.
@Terry
Their traffic?
They own every search for pools online?
They sell pools, you know SEO, it is a symbiotic relationship, plus you are giving them leads at a lower cost than Google.
This was definitely a first class a$$hole you were dealing with that knows nothing about doing business online.
Like Ben pointed out, you can’t get all the traffic, but the bigger your net (the more sites you advertise on) the more traffic you catch.
And, not all traffic is the same…
If you have a very targeted site for a certain type of pool, you can offer them “buying” visitors, not tire kickers like they get off of adsense most of the time.
Another subtle point you can make to your perspective customer is if they don’t buy your traffic their competitor will.
I think if you point out the underlying value of what you’re offering they would come around, if not…
Next!
I haven’t tried this yet, but when I finish the projects I have going on right now, I will.
Don’t let one bad experience keep you from getting what you deserve.
Scott
Excellent explanation. This idea has been around forever, but so few ever use it. As a matter of fact, if you go to a couple dozen websites at random, I doubt you’ll find more than 1 or 2 who even have an advertising page that gives potential advertisers the info they need to make a purchase.
Yet private ads, on a highly targeted site can bring in way, way more than run-of-the-mill things like AdSense.
Oh, and buy the way, many aircraft in the executive jet market are more like 30 or 40 Million dollar products, not a paltry three or 4 million
Interesting strategy! So since we’re talking about monetizing a low traffic blog-what you’re saying is the company you are contacting does not have to know how much traffic your blog is actually getting-right?
Crackin’ little idea and I only came for the Facebook Fan page free guide! A really good idea but probably worth checking into your Google analytics account and seeing what country or continent your traffic is coming from first.
Hi, I am working toward (hopefully) a near-term date when I can get started because you make such a good offer . . but as to those keywords . . I assume you have some great articles to go along with them? I would not know where to start an article about buying a $2 million Lear Jet. Are those articles part of the first 7 days introductory stuff you are sending? You’ve got me interested in putting those articles online, but I don’t have the articles. What is a poor down-and-out non-wordsmith to do? Thanks, baker7 at http://owou.com?q=baker7 * PS: I hope you might find that that site of mine is the perfect place to put articles on the web. Not only can you optionally create side panels full of your specific offers to go to the right and left of your articles, but just tonight you provoked me to make it so that the outer left and right panels can also be customized – after all, a Lear Jet promoter might want control over the whole page – yes/no? Thanks, Mary
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