Now That You Know Who You’re Selling To…Stop Selling To Them!

We’ve spent the last 3 blog posts outlining several ways to find out who your customer really is. Now that you’re able to determine exactly who you’re selling to…the next bit of advice is to stop selling to them.

I can almost hear you saying, “What?? But didn’t you *just* get through telling me to find out who I’m selling to? And now you’re saying don’t sell them anything? Whatsa matta wit choo?”

Believe it or not, I haven’t lost my mind. I’m saying yes, stop selling to your visitor. And this is why; see, here’s the thing…most people really love to buy stuff…but they HATE to be “sold to”.  Take a good look at the guy in the picture. Sadly, that’s how a LOT of people perceive “salesmen”. That’s why you don’t want to be that guy.

Your responsibility, as an affiliate marketer, is not to sell to your visitors. Your responsibility is to put them in the right frame of mind…to give them adequate information with which they can make a decision…and let someone else do the selling!

If you’re trying to “sell” your visitor something, you’re probably working way harder than you need to be. If you’re selling something, you need to be really good at copywriting. You need to know all the psychological trigger words to use in order to hit their emotional hotspots.

On your affiliate page, you need to provide information that will enable your visitor to made an informed, educated choice about the product you’re promoting.

You also need to have a strong call to action so they will click through to the vendor’s page, or an Amazon page, or some other product page, and let THEM do the actual “selling”.

Are you seeing the difference here?

Travis did an excellent video a couple of months ago about creating “good content” for your visitor that ties in nicely with what I’m saying here.

If you haven’t seen it, you may want to spend ten minutes and watch it. Heck, even if you’ve already seen it, it’s so good it’s worth watching again!

Once you remove the pressure of having to “sell”, creating an affiliate page becomes much easier. You’re just trying to answer the questions you would have if *you* were interested in buying what you’re promoting. Does that make sense?

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